Home mortgage loan leads are one of the different types of leads which the brokers and home mortgage agents are always looking for. Since they get good amount of commission on deals on home mortgages they are ready to pay for good leads which are new as well as verified.A home mortgage loan lead is nothing but the details of a customer who is a potential buyer of a house. When these brokers come to know about these prospects, they call them directly and provide them with various options to but houses. In case the prospect goes with one of his recommendations, the broker gets a commission on that sale. A good home loan lead is worth gold for these brokers since it saves them a lot of time and effort to do cold calling and marketing which can be a bit embarrassing as well.The mortgage brokers looking for leads have various options from where they can buy leads. The newest and simplest method is the internet. There are various companies who have websites which collect information about potential home buyers. These companies sell this information to brokers who can finally call the customers for making a deal. Sometimes, these leads are very costly. And the cost of the lead depends upon the aging of lead since older leads have less chances of getting converted into a deal.For home mortgage broker, it is important to understand the needs of the customer so that he can successfully convert the lead into a deal. There are various options of home mortgage loans available for the customers like fixed rate home loan mortgage, adjustable loan mortgage, sub-prime mortgage, 100 percent financing and 80/20 mortgaging. Some customers are looking for debt consolidation home loan or refinancing mortgage loan and some are looking for mortgage home equity loan. If the broker understands the situation and financial needs of a customer, he can suggest one of these options to the customer which would help him make the final decision and finally convert the home mortgage loan lead.